⚖️ Built for independent contractors
They're spending billions
to replace you.
We built this to stop them.
Private equity firms are buying independent home service companies across the country — keeping the trusted local name, replacing the owner, and charging homeowners up to 50% more. Parity gives homeowners a way to tell the difference. And it gives you — the real independent — an advantage they can't buy.
Apply to List My Business Free →Takes 5 minutes · Free · Your listing already exists
What you are up against
They are buying your
competitors and outspending you.
You built your business over years. You know your customers by name. You stand behind every job. And you are competing against firms that raised billions of dollars specifically to acquire companies like yours, put technicians on closing scripts, and charge homeowners up to 50% more — under the same trusted local name.
↑ 88%
Year-over-year growth in PE buyouts of home service companies
S&P Global Market Intelligence, 2025
$657B
US home services market PE is racing to consolidate
Philip A. Saunders & Associates, 2022
Up to 7x
What a PE-backed company can charge for the same service call as an independent
"I saw it firsthand." — A former General Manager at one of the largest PE-backed home service rollups in the US
300,000+
Independent home service businesses across the US currently being targeted for acquisition
Philip A. Saunders & Associates, 2022
Built by someone who watched it happen from the inside.
Parity was founded by a former industry insider — someone who spent years inside one of the largest PE-backed home service rollups in the country. They watched the scripts get written, the prices get set, and the local owners get bought out. This site exists because someone finally got mad enough to do something about it.
Your listing already exists
Homeowners are searching.
Own your story.
Homeowners on Parity search by ZIP code for independently owned contractors. Right now, the verified list is short — and that's exactly the point. The contractors who get listed first get seen first. If your name isn't here yet, a verified competitor's will be.
What homeowners see right now
This is your listing before you claim it — compared to what it looks like after.
Ownership not yet verified
No written quote commitment on file
No satisfaction guarantee on record
⚖️
What it looks like after you claim it
5 minutes. Same listing. Completely different first impression.
✓Parity Verified — independently owned, confirmed by us
✓Written quote commitment on file
✓Satisfaction guaranteed — enforced
▶Owner introduction video — homeowners see your face before they call
Don't wait on this. Early verified contractors get first-mover advantage in their ZIP code and trade. Once your competitors claim their listings, you're no longer the first independent homeowners see — you're one of many. The contractors who verify now set the standard.
What verified contractors get
Everything Angi charges for.
Free.
No monthly fees. No pay-per-lead. No competing against three other contractors for the same homeowner. Just your name, your number, and your verified status — in front of homeowners who specifically want an independent.
Cost per lead comparison
Angi / HomeAdvisor$15–85
Thumbtack$10–150
Google LSA$25–200+
Parity$0 — always
Homeowners call your number directly. No lead fee. No shared leads. No bidding against three other contractors for the same job.
Parity Verified badge
A verification mark that tells homeowners you are independently owned, personally checked, and committed to specific standards. It cannot be purchased. It cannot be gamed. It means something because we verify it directly.
Verified by us · Not self-reportedOwner introduction video
30 seconds. Your face, your name, your promise. Homeowners see who is coming before they call. A corporate chain with 200 technicians cannot replicate this. You can.
The one thing PE firms cannot fake at scaleDirect leads — no middleman
Your phone number on your listing. Homeowners call you directly. No lead fees. No four-way competition for the same inquiry. The lead is yours, the relationship is yours, the job is yours.
Free · Direct · No fees everParity Score — coming soon
Not star ratings. A permanent public record built from verified complaints across five dimensions: Integrity, Transparency, Craftsmanship, Fairness, Responsiveness. Contractors verified now will have the longest records when it launches.
Get verified now — record starts immediatelyParity Verified
Owner-Operated · Satisfaction Guaranteed
Put it on your truck. On your invoices. On your front door.
You earned it. They can't buy it.
How verification works
Five minutes.
Permanent record.
1
Tell us about your business
Name, trade, area, years in business, license number. This is what appears on your listing.
2
We verify your license directly
We check with the NY Dept of State. Not self-reported. Verified by us. Takes us 24–48 hours.
3
Record a 30-second owner video
Your phone. Your face. Your promise. No script. Authenticity is the entire point.
4
Agree to the Parity standards
Written quote before work. No pressure tactics. 24-hour decision window for the homeowner. Satisfaction guaranteed.
5
Your listing goes live — verified
Direct leads, no middleman, and the badge that tells homeowners everything before they open their door.
Common questions
What you are probably
wondering.
Is listing really free? ▼
Yes. Listing and verification are free during our launch period. We will introduce a paid tier once the platform has real homeowner traffic — early contractors lock in the best rate when that happens. We will always give you advance notice before anything changes.
What if I already have a listing but didn't create it? ▼
That's the point. Your listing was created from public data. It's already live and visible to homeowners. Claiming it takes 5 minutes and converts it from "unverified" to "Parity Verified." The listing is yours to own — we just need to confirm you own the company.
What happens if I get a complaint? ▼
You have 24 hours to respond and make it right. If the homeowner confirms resolution, the complaint closes — nothing published. If you respond professionally and fix the problem, a handled complaint actually builds trust. It shows you stand behind your work under pressure. The contractors who have nothing to fear from this are the ones who already do right by their customers.
What if I sell my business? ▼
Your Parity Verified status is tied to your ownership. If the business sells to outside investors or a PE firm, the badge is removed and the listing reverts to unverified. The verification is for you as an independent owner — not for the business name.
How is this different from Angi or HomeAdvisor? ▼
Angi and HomeAdvisor are lead generation platforms that sell your customer's inquiry to 4 competitors at once, charge $15–85 per lead, and list PE-owned companies right alongside independents with no distinction. Parity is a verification platform. The lead is yours and direct. We tell homeowners who owns the company before they call.
Do I need to be on Long Island? ▼
Parity is launching on Long Island first and expanding nationwide. Apply now regardless of where you are — we will add your market as we expand and notify you the moment you're live.
The window is open now
The first independents to verify
set the standard in their market.
Homeowners are already searching. Your listing already exists. Right now you can be the first verified independent in your ZIP code and trade — the one homeowners find first, trust first, and call first. Five minutes today. Permanent advantage.
Apply to List My Business Free →No credit card. No contract. Takes 5 minutes.