Two ways to be listed
Verified or Listed — you choose.
Apply to become Parity Verified — full badge, owner video, satisfaction guarantee. Or claim an existing listing.
⚖️ Parity Verified
Full verification
Owner video · License verified · Satisfaction guarantee · Parity Score record starts immediately
1
Business
2
Trade
3
Video
4
Standards
5
Submit
Step 1 of 5
Tell us about
your business.
This appears on your public listing.
Required.
Required.
Required.
Valid email required.
Required.
Required.
Required.
Step 2 of 5
Your trade and
ownership.
We verify your trade and confirm you are genuinely independent.
❄️
HVAC
🔧
Plumbing
⚡
Electrical
🏠
Roofing
🌿
Landscaping
🐜
Pest Control
🪟
Windows & Doors
🏊
Pool & Spa
🧰
General
➕
Other
Please select your trade.
Verified with NY Dept of State.
Required.
Sole proprietor or family-owned
I own 100% of this business. No outside investors.
Partner-owned
2–3 working partners. No outside investors.
Franchise owner-operator
I own this franchise location and operate it myself. We'll review your application and assign your tier based on your parent brand's disclosure practices.
Please select your ownership structure.
Step 3 of 5
Your owner
introduction video.
30 seconds. You on camera. The one thing an outside investor cannot fake at scale.
🎬
What to say (30 seconds — keep it tight):
1. Who you are. "Hi, I'm [your name], owner of [business name]."
2. How long. "I've been in [trade] for [X] years, serving [your area]."
3. Why this work. One sentence on why you do this — the trade you trained in, the family business you took over, the standard you hold yourself to.
4. The invite. "Call me directly at [number] — you'll get me, not a call center."
Film on your phone. Selfie mode is fine. In your truck, in your shop, on a job site — anywhere that's actually you. No stock footage, no actors, no script reading from a teleprompter. Imperfect is perfect.
1. Who you are. "Hi, I'm [your name], owner of [business name]."
2. How long. "I've been in [trade] for [X] years, serving [your area]."
3. Why this work. One sentence on why you do this — the trade you trained in, the family business you took over, the standard you hold yourself to.
4. The invite. "Call me directly at [number] — you'll get me, not a call center."
Film on your phone. Selfie mode is fine. In your truck, in your shop, on a job site — anywhere that's actually you. No stock footage, no actors, no script reading from a teleprompter. Imperfect is perfect.
📹
How to record & share your video — easiest way:
1. Go to loom.com/signup on your phone or computer (free account, takes 30 seconds).
2. Tap "Record" and film your 30-second intro using the script above.
3. When you're done, Loom gives you a shareable link. Copy it.
4. Paste the link in the box below.
Already have it on your phone? Email the file to verify@parityops.com with your business name in the subject line — we'll handle the rest.
1. Go to loom.com/signup on your phone or computer (free account, takes 30 seconds).
2. Tap "Record" and film your 30-second intro using the script above.
3. When you're done, Loom gives you a shareable link. Copy it.
4. Paste the link in the box below.
Already have it on your phone? Email the file to verify@parityops.com with your business name in the subject line — we'll handle the rest.
Please paste a full link starting with https://
No video yet? Pick "I will email my video" below — your application still gets reviewed, but your listing won't go live until your video is in. Required. No exceptions.
Step 4 of 5
The Parity
standards.
Read each one. These are what the badge means.
✓
Owner-operated
The person on the call is the person who owns this business. No absentee owners, no PE roll-ups, no hidden corporate parents.
▶
Owner introduction video
Required. No video — no listing goes live. Non-negotiable.
✓
Satisfaction guaranteed
Return to make it right at no charge. Non-negotiable.
✓
Written quote before work begins
No surprise charges. No scope creep without written approval.
✓
24-hour decision window
Never pressure a customer for an immediate decision. Ever.
✓
Current license & insurance
Maintained at all times. You consent to Parity verifying directly.
I have read and agree to all Parity standards. I understand that violation of any standard may result in immediate removal.
I confirm I am the owner-operator of this business. No absentee owners, no PE roll-ups, no hidden corporate parents. The person customers will deal with is me.
Please agree to both statements to continue.
Step 5 of 5
Review and
submit.
Last step. Review your application and add your trust statement.
Application Summary
Please add your trust statement.
📞
What happens next: We call within 48 hours to verify your license and confirm ownership.
By submitting, you agree to our Terms of Use and authorize Parity to verify the information you provided and, if approved, publish a redacted version of your business profile in the directory.
🎉
Application received.
Welcome to Parity. You'll hear from us within 48 hours.
1
We will call you to verify your license and ownership. About 10 minutes.
2
Send your video to verify@parityops.com. We'll remind you at 48 hours and 7 days.
3
Your listing goes live once your video and license are confirmed.
4
Carry the badge. Truck, invoices, front door. You earned it.