Long Island · Live Now
New · Parity Exposé No. 1
I Helped Build the Machine That's Ripping Off Your Neighbors →

Same name. New owner. Higher bill. Worse service.

Local companies are getting quietly bought up. Find verified independents who still do it right — and see who's hiding behind the hometown branding.

Built by someone who helped write the playbook and decided homeowners deserved better.

🚨 See who's hiding their ownership → Find a verified independent contractor →
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Ownership always disclosed
$0
Always free for homeowners
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Verified independents only
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Hidden ownership exposed
Why This Exists

It started with a furnace.
It always starts with a furnace.

It's January. Your heat stops working. You call the first company on Google. A technician arrives, goes downstairs, comes back with a tablet. Three options. Good. Better. Best. He mentions financing. He says the price is only good until he leaves. You sign.

What you didn't know: that company was acquired by outside investors 18 months ago. The technician was running a closing script. The local owner sold and moved to Florida. There was no warning label on the truck.

She deserved to know. So do you.
Parity gives you the information — who owns the company, what others paid, who to trust — before you ever make the call.
See who's hiding their ownership →
Free Alert

Know before your neighbors do.

Get notified when a company near you gets bought out — or hits the Wall of Shame. Free. One email. No spam.

The Mission

par·i·ty /ˈperədē/

The state of being equal.
Before Parity
Homeowners walk in blind. Independents compete against corporate marketing budgets. Nobody wins except the investors.
After Parity
Homeowners walk in informed. Independents compete on merit. Equal footing for everyone — except the investors.
Free for homeowners. Forever. Because information is how you level a rigged game.
How It Works

Use it before the emergency.

Works best when you're calm and in control — not when someone is already in your home with a tablet and a closing script.

1
Check who owns the company
Search the Wall of Shame before you call anyone. If the company was bought by outside investors, it's on the list. Takes 10 seconds. Could save you thousands.
2
Find a verified independent
Every contractor in our directory owns their company. No investors. No call centers. Watch the owner's 30-second video before you call — the one thing a corporate chain cannot fake at scale.
3
Tip us off if you find one hiding
Know a company that was sold but still pretending to be local? Submit a tip. We verify and publish. Every submission makes the next homeowner harder to fool.
Who You'll Find Here

Owner-operated.
Owner-accountable.

The kind of business where you'll meet the person who owns it. That's the standard.

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Varsity Home Service
Bobby Bellini · Bohemia, NY · Est. 1965 · 3rd Generation
⚖️ Parity Verified
My father founded Varsity with a simple dream: to lead by example and demonstrate the value of honest, hands-on work. It is an honor to uphold those values by serving our neighbors with integrity.
HVAC Plumbing ✓ Satisfaction guaranteed Best of LI, Multiple Years
📞 (631) 567-4600 Find more like this →
The Parity Standard

Not a listing.
A verification.

Anyone can list on Yelp, Angi, or Google. Parity Verified means we checked — independently owned, license confirmed, owner on camera. It either is or it isn't.

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Parity Verified
Owner-Operated · Satisfaction Guaranteed
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Owner-operated — verified by us
No hidden owners. No roll-ups. The person you'll deal with is the person we verified.
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Owner on video
See the person before you call. The one thing a corporate chain cannot fake at scale.
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Satisfaction guaranteed — enforced
They fix it or you don't pay. We hold them to it.
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Written quote. No same-day pressure.
No tablets. No Good/Better/Best. No "price is only good until I leave."
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Licensed & insured — verified
Not self-reported. We check.
For Independent Contractors

You built something real.
Let homeowners who care find you.

Investor-owned chains spend millions on marketing. You have something they'll never have — your name is on the truck and you stand behind every job. Free to list. Direct leads. No middlemen.

Apply to List My Business Free →
Free to listParity Verified badgeOwner videoDirect leadsNo middleman
Coming Soon · Early Contributor Special

Like CarFax.
But for home service pricing.

Real quotes. Real contractors. A permanent searchable record so homeowners never get ambushed by a tablet and three options again.

First 1,000 Contributors — Limited Spots
Submit a verified proposal.
Lock in founding-member access.

Submit a real quote you received from a home service company — verified, anonymized, and added to the database. The first 1,000 people to contribute lock in founding-member access the moment the price tool launches.

Submit a Proposal →
No account needed. Takes 2 minutes.
📄 Help us build the price standard

What KBB did for the auto industry, we're doing for home services.

Homeowners have no way to know if a quote is fair. Contractors set prices behind closed doors. Investors raise them and call it "value engineering." We're building the public record that fixes this — one real invoice at a time.

"Should this furnace replacement cost $8,000 or $14,000?" — every homeowner has asked. Almost no one has the answer. We're going to.

Prefer email? Send your invoice to invoices@parityops.com

Founding-member promise. When the price tool launches, every contributor who submitted a real invoice during this phase gets free founding-member access. Always. We will never charge homeowners to see what fair pricing looks like — but founding members will see it first, see more, and never see a paywall.