Is TruChoice Roofing family owned?

Parity's record says no, with a caveat. TruChoice Roofing is reported to be 50% owned by EM Exteriors (LB Capital). The report comes from a published report, not the owner's own announcement, and Parity has not yet confirmed it against a primary source.

Is it safe to hire TruChoice Roofing?

Ownership doesn't determine the quality of the technician. It does determine the sales process. Ask for a written quote, decline same-day pressure, and compare with a verified independent.

Parity › Who owns it › TruChoice Roofing

Logo from its own website

Reported as investor-owned · not yet independently confirmed

Who owns TruChoice Roofing?

Q: Who owns TruChoice Roofing?

EM Exteriors (LB Capital) is the reported owner. Parity has not yet confirmed this against a primary source.

The short answer

TruChoice Roofing is reported to be 50% owned by EM Exteriors (LB Capital). The source is a published report, not the owner's own announcement; Parity has not yet confirmed it against a primary source.

Quick facts

Company: TruChoice Roofing
Trade: Roofing
Serves: Homes
Based in: Fort Wayne, IN · All investor-owned companies in Indiana →
Reported owner: EM Exteriors (LB Capital) · their site
Ownership disclosed?: No: we found no mention of EM Exteriors (LB Capital) on the company’s home or about pages when we checked on 2026-10-08.

About TruChoice Roofing

TruChoice Roofing provides Roofing services in Fort Wayne, IN. It operates under its original local name and is reported to be 50% owned by EM Exteriors (LB Capital).

What this means before you call

If the report is right, the name on the truck is not the owner. In investor-owned home-service groups, the price book, the sales process and the financing offers are usually set centrally, not at the local office. What to check before you sign →

Sources

Roofing Contractor (Tanja Kern, 2026-09-21): Bachmann said LB Capital owns a 50% interest in each participating EM Exteriors company, and keeps authority over hiring, pricing and growth: source (2026-10-09)
EM Exteriors (LB Capital)’s own site lists TruChoice Roofing: source (2026-10-08)
LB Capital's own partnerships page lists TruChoice Roofing as a current partner (EM Exteriors is LB Capital's roofing group; no stake given there): source (2026-10-09)
Its own website shows this logo: source (2026-10-15)

Other brands under EM Exteriors (LB Capital)

Guaranteed Roof Planet Roof I AM Roofing Elite Roofing & Gutters Exterior Home Solutions Premium Roofing Lucky Stars Roofing Gold Seal Roofing High Tide Roofing & Restoration Legacy Roofing Roofing Pups WOW! Roofing & Gutters

See all 14 EM Exteriors (LB Capital) brands →

Parity is an editorial publication. This entry rests on a third-party deal record that Parity has not yet confirmed against the owner’s own material; we make no claim about the quality of any individual technician. Represent TruChoice Roofing or EM Exteriors (LB Capital)? Verify or contest this page · How we check · Corrections policy. Page generated 2026-10-26 from Parity’s records.