Is Swim Pure family owned?

No. Swim Pure is owned by SPS PoolCare (Storr Group). The local name was kept after acquisition.

Is it safe to hire Swim Pure?

Ownership doesn't determine the quality of the technician. It does determine the sales process. Get a written quote, decline same-day pressure, and compare with a verified independent.

Parity › Who owns it › Swim Pure

Investor-owned · names its owner on its website

Who owns Swim Pure?

The short answer

Swim Pure is owned by SPS PoolCare (Storr Group). It is not an independent local business.

Quick facts

Company: Swim Pure
Trade: Pool & Spa
Serves: Homes and businesses
Based in: Austin, TX · All investor-owned companies in Texas → Also: New Braunfels, TX
Owned by: SPS PoolCare (Storr Group) · their site
Ownership disclosed?: Yes: the parent is named on the company’s own website (checked 2026-10-17).

What its website says about its history

“Since 2004, our team has offered optimal swimming pool services throughout Austin, Texas .”

Company website, captured by script 2026-10-17 :: https://spspoolcare.com/pool-services/tx/austin/swim-pure/

What it doesn’t say

Who owns it now: SPS PoolCare (Storr Group).

About Swim Pure

Swim Pure provides Pool & Spa services in Austin, TX. It still trades under its original local name and is owned by SPS PoolCare (Storr Group).

What this means before you call

The name on the truck is not the owner. In investor-owned home-service groups, the price book, the sales process and the financing offers are usually set centrally, not at the local office. What to check before you sign →

Sources

SPS PoolCare’s own site lists Swim Pure: source (2026-10-17)
Storr Group's own investments page lists SPS PoolCare (Ownership: Majority): source (2026-10-17)
Swim Pure's own website (its words about its history): source (2026-10-17)

Other brands under SPS PoolCare (Storr Group)

Pool Troopers Crystal Falls Vortex Pools and Spas Sparkle and Splash Ocean Blue Howard's Ocean Blue Splash Aquamaid PoolTec

Parity is an editorial publication. Ownership facts are sourced from public filings and company-published material; we make no claim about the quality of any individual technician. Represent Swim Pure or SPS PoolCare (Storr Group)? Verify or contest this page · How we check · Corrections policy. Page generated 2026-10-26 from Parity’s records.