Parity › Who owns it › Plant It Earth
Logo from its own websiteInvestor-owned · names its owner on its website
Who owns Plant It Earth?
The short answer
Plant It Earth is owned by Fairway (Morgan Stanley Capital Partners). It is not an independent local business.
Quick facts
- Company
- Plant It Earth
- Trade
- Lawn Care
- Based in
- Plant City, FL · All investor-owned companies in Florida → Also: Sarasota, FL
- Owned by
- Fairway (Morgan Stanley Capital Partners) · their site
- Ownership disclosed?
- Yes: the parent is named on the company’s own website (checked 2026-10-03).
What its website says about its history
“Plant It Earth has been in business since 2003 and offers the best lawn care program at the most affordable price, with our customers always being our top priority.”Company website, captured by script 2026-10-11 :: https://plantitearthflorida.com/about-us/
What it doesn’t say
Who owns it now: Fairway (Morgan Stanley Capital Partners).About Plant It Earth
Plant It Earth provides Lawn Care services in Plant City, FL. It operates under its original local name and is owned by Fairway (Morgan Stanley Capital Partners).
What this means before you call
The name on the truck is not the owner. In investor-owned home-service groups, the price book, the sales process and the financing offers are usually set centrally, not at the local office. What to check before you sign →
Sources
- Fairway’s own site lists Plant It Earth among its brands: source (2026-10-03)
- PE Professional: Morgan Stanley Capital Partners acquires Fairway Lawns: source (2022-06-07)
- Plant It Earth's own website (its words about its history): source (2026-10-11)
- Its own website shows this logo: source (2026-10-15)
- Its own site lists 2 offices, also in Sarasota, FL: source (2026-10-26)
Other brands under Fairway (Morgan Stanley Capital Partners)
Turf WizardsWeed SolutionsFitzgerald Lawn CareDeSoto TurfThe Bug DoctorSimply Green Lawn Care PlusPlant Health Care SystemsAgape Lawn CompanyEastern ExterminatingSouthern Care Lawn and PestScientific Plant ServiceThe Spider Guy
Parity is an editorial publication. Ownership facts are sourced from public filings and company-published material; we make no claim about the quality of any individual technician. Represent Plant It Earth or Fairway (Morgan Stanley Capital Partners)? Verify or contest this page · How we check · Corrections policy. Page generated 2026-10-26 from Parity’s records.