Is ICON Restoration family owned?

No. ICON Restoration is owned by Rewind Restoration Partners (LP First Capital). The local name was kept after acquisition.

Is it safe to hire ICON Restoration?

Ownership doesn't determine the quality of the technician. It does determine the sales process. Ask for a written quote, decline same-day pressure, and compare with a verified independent.

Parity › Who owns it › ICON Restoration

Logo from its own website

On the record · owner not named on its home or about page

Who owns ICON Restoration?

The short answer

ICON Restoration is owned by Rewind Restoration Partners (LP First Capital). It is not an independent local business.

Quick facts

Company: ICON Restoration
Trade: Restoration
Based in: Rochester Hills, MI · All investor-owned companies in Michigan → Also: Lansing, MI · Rockwood, MI
Owned by: Rewind Restoration Partners (LP First Capital) · their site
Ownership disclosed?: No: we found no mention of Rewind Restoration Partners (LP First Capital) on the company’s home or about pages when we checked on 2026-10-04.

About ICON Restoration

ICON Restoration provides Restoration services in Rochester Hills, MI. It operates under its original local name and is owned by Rewind Restoration Partners (LP First Capital).

What this means before you call

The name on the truck is not the owner. In investor-owned home-service groups, the price book, the sales process and the financing offers are usually set centrally, not at the local office. What to check before you sign →

Sources

Rewind Restoration Partners’ own brands page lists ICON Restoration: source (2026-10-04)
Align Collaborate: LP First Capital launches Rewind Restoration platform: source (2026-10-04)
Its own website shows this logo: source (2026-10-15)
Its own site lists 3 offices, also in Lansing, MI, Rockwood, MI: source (2026-10-26)

Other brands under Rewind Restoration Partners (LP First Capital)

Aaction Restoration Go Go Restoration Moyer’s Services

Parity is an editorial publication. Ownership facts are sourced from public filings and company-published material; we make no claim about the quality of any individual technician. Represent ICON Restoration or Rewind Restoration Partners (LP First Capital)? Verify or contest this page · How we check · Corrections policy. Page generated 2026-10-26 from Parity’s records.