Parity › Who owns it › Heartland
On the record · owner not named on its home or about page

Who owns Heartland?

The short answer

Heartland is owned by The Jordan Company. It is not an independent local business.

Acquisitions: 2021-01 · 1 brand under this parent
Quick facts
Company
Heartland
Trade
HVAC / Plumbing
Based in
Midwest Also: Grand Rapids, MI
Owned by
The Jordan Company · their site
Acquired
2021-01
Ownership disclosed?
No: we found no mention of The Jordan Company on the company’s home or about pages when we checked on 2026-10-05.
What its website says about its history
“On the principle of shared strength, delivered locally.”
Company website, captured by script 2026-10-11 :: https://www.heartlandhomeservices.com/about
What it doesn’t say
Who has owned it since 2021: The Jordan Company, which acquired it in January 2021.

About Heartland

Heartland provides HVAC / Plumbing services in Midwest. It operates under its original local name and is owned by The Jordan Company.

What this means before you call

The name on the truck is not the owner. In investor-owned home-service groups, pricing books, the sales process and financing offers are commonly set centrally rather than by the local office. What to check before you sign →

Sources

  • Parity ownership research: Platform itself; TJC bought from North Branch Capital Jan 2021; HQ per press release: source (2026-09-14)
  • Heartland's own website (its words about its history): source (2026-10-11)
  • Its own website shows this logo: source (2026-10-15)
  • Its own site lists 1 offices, also in Grand Rapids, MI: source (2026-10-26)
Parity is an editorial publication. Ownership facts are sourced from public filings and company-published material; we make no claim about the quality of any individual technician. Represent Heartland or The Jordan Company? Verify or contest this page · How we check · Corrections policy. Page generated 2026-10-26 from Parity’s records.